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1 useful book for the customer. A giant step for real estate.
Real estate brands are notorious for a poor post-sale experience. At SOBHA, the team takes great pride in the quality of their homes and their customer service. This book highlighted both.
Challenge
To present the real estate buyer with a keepsake during handover that he/she would not discard. To provide useful information in a convenient format. To highlight the level of thought and attention to detail gone into the creation of each SOBHA home.
Research
Worked with team SOBHA to understand the different methods of cleaning and maintaining different surfaces. Documented the list of materials needed to clean a home, in the form of good quality photographs.
Design
1. CX Design
2. Photo-documentation
3. Content aggregation and writing
4. Publication design
5. Finishing and choosing print materials
Photographing real estate in style
Understanding the real estate eco-system and creating content
Impact
A useful gift package that customers have appreciated.Customers have given feedback that this book helps them keep their homes neat, clean and highly-functional. Customers understand their homes better.
Check out SOBHA’s projects here.
