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Urban Ladder’s innovative story needed to be told
Urban Ladder is one of India’s most creative companies that uses design as an operating principle. Rezonant helped build the narratives for their employer branding via design of the office graphics.
Challenge
Urban Ladder is certain innovative. The challenge was to create a vibrant office space that reflected the energy of the company and the vision of the founders – To create buzz with the new office to attract the right talent – To create a space that celebrated working at Urban Ladder and equally importantly, the impact the company has on its customers.
Research
We spent a considerable amount of time with employees across all teams, ate lunch with them, hung around while they worked. It helped us absorb the essence of working at
the office.
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Design
Rezonant helped with several design interventions in their office. This included the a Lego-styled history wall, a streetscape illustration that told Urban Ladder’s story, a massive doodle wall that showed how Urban Ladder worked. Apart from this the meeting rooms were themed on top design thinkers across generations.
Research and Learning: The Culture of Design
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“In India’s fragmented healthcare market, it’s getting increasingly difficult for new brands to build traction”
Meeting rooms at Urban Ladder
Urban Ladder was unusually inspired by design and design thinkers. Their entire office was sprinkled by nuggets of famous designs. We extended this idea into the meeting room space.
“Urban Ladder continues to be hugely design driven”
The Streetscape Wall
What if one wall celebrated the whole company? We created a custom illustration that used the natural elements in the corridor – like a fire hose reel cabinet and doors – to become seamless parts of the design.
“The elements in the corridor were used to become seamless parts of the illustration”
The doodle wall
This wall perhaps served as a live training wall. The fine folks at Urban Ladder would spend a few minutes looking at the different departments that functioned seamlessly.
Lego based graphics
Lego is timeless. Lego is creative. Lego tells stories instantly. In this case Lego was used as a base to style these illustrations for the history wall.
“Lego-inspired graphics brightened up the reception history wall”
Impact
The office was celebrated by the employees. The graphics and the content were so well-researched that the brand used them to explain work to freshers.
