The challenge for Rezonant Design was to create a distinct website for Housing.com while ensuring a strong representation of REA India as a unified entity.
The websites needed to effectively communicate the Employee Value Proposition (EVP) of “Come Home to REA India” and provide comprehensive information to prospective talent, including job listings and application capabilities.
To create an impactful career website, Rezonant Design conducted thorough research to understand the unique attributes, values, and language of Housing.com. The research also aimed to uncover the key elements that represented REA India’s overall identity and ensure they were subtly incorporated into the website designs.
Key research findings included:
- The need to communicate brand personality on the website
- The need to talk about people stories and celebrate them loudly
- The need to convey the shared values and EVP of REA India in a consistent and cohesive manner across both websites.
- The importance of simplicity and user-friendliness in the website’s user experience (UX) design.
The designs incorporated the brand colors and visual elements that represented the brand, creating a visually distinctive and immersive experience.
Read more about it here.
Key design considerations included:
The website design carefully integrated the unique visual identities of Housing.com ensuring consistent brand representation and recognition across their customer facing assets as well as internal communication.
The UX design focused on simplicity and straightforward navigation, allowing candidates to easily access job listings, explore the company, and seamlessly apply for positions.
The website provides comprehensive information about the company, including the culture, values, career opportunities, and employee benefits, offering a holistic view of the organization.
Why Join Housing.com?
Life at Housing.com
Distinct brand representation: The website successfully showcased the individual identities of Housing.com allowing prospective talent to connect with the brand and the specific culture represented.
User-friendly experience: The simple and intuitive UX design facilitated easy access to job listings, comprehensive information, and seamless job applications, enhancing the candidate experience.
Unified representation of REA India: The website subtly conveyed the overarching REA India identity, reinforcing the shared EVP and values.
Enhanced talent acquisition: The career website became a powerful tool for attracting and engaging prospective talent, enabling them to fully understand the larger organization also and encouraging applications from top-quality candidates.