This real estate branding project involved illustrations
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CommonWealth was a gated community designed around the concept of community sharing. In this real estate branding project, we used illustrations to showcase features.
Challenge

Real estate branding for projects near Whitefield, Bangalore is generally a challenge because of extra supply in that area. We created a powerful identity that translated into applications like this brochure.

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Strategy

Using illustrations as the primary visual medium to convey the features, the brochure print design used a simple format with visuals taking precedence over written content. This real estate branding approach helped it stand out.

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Design

Three hero illustrations helped convey the core value proposition of the project. The design was enhanced with information design around the master plans and individual home plans. We collaborated with RSP Architects for the views of this project.

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A real estate branding concept around sharing

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Illustrations formed the core of the strategy
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The positioning of Sharing begins here, reflected in the brand identity

Categorization of features

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Extension of positioning
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Showcase features with rich visuals
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Enhancement of layout plans
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Working with architects on the views
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Amenities
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Color coding the master plan

Outcome

The brochure was well received among buyers and within the real estate community.

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Credits