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Learn how we helped DataFoundry build an engaging employer branding program that’s consistent with their goals of being positioned as a leader in the data intelligence space.
Challenge
How to compete with tech giants from all over the world to attract the same talent from the same talent pool? How to inspire prospective and existing employees alike?
How to generate awareness for DataFoundry?
Research
Rezonant undertook extensive research and benchmarking in this space to help all stakeholders align to objectives. Our proprietary Brand Archetypes Framework was used to understand the archetype for DataFoundry.
Design
The core EVP that defined DataFoundry was crafted – If Data is Clay, you’re the Artist. Shape your World. We further helped the company in drafting a strong and unique set of codes – SHAPE
Using those values we created a magazine that spoke to the employee. True to the company’s strength of mining insights from unstructured data, we created illustrations in which meanings were hidden.
A magazine brochure filled with hidden meanings in illustrations
Designed like a magazine-brochure, this document helped employees and prospects understand everything that the company stood for. Quirky illustrations with illusions helped engage viewers and create a consistent employer branding experience.
Employer branding through illustrations
Merchandise
Merchandise extended the employer branding to meaningful devices of communication.
About the T-Shirts, mugs and other merchandise we created for Datafoundry
Impact
A successful exercise in creating a long-lasting employer brand with powerful talent acquisition material.
The client printed over 1000 copies of the Brand Book we created; which was used to hire talent across 4 cities and 3 countries. The book received great feedback from customers as well.
