EY is one of the world’s largest consulting companies with a strong brand language. How does one extend that language and yet bring a personalisation to the fuction of the space. The EY Mumbai office in the plush Ruby Towers building gets several high profile visitors.
Wayfinding led the way in creation of graphics. Employees would be able to use the graphics as a reference markers through the building.
We began with EY’s global guidelines and added several assets customised to India – doodles, signage systems and wall graphics. Apart from this, we helped create several asset classes such as Meeting room naming, Glass graphics, Partner room graphics, History Wall, People Wall and Values Wall. The cafeteria received a special doodle treatment. The design cues extended to other offices in India.
Heritage destinations in EY Mumbai
Glass graphics - Partner cabins
This cafeteria in the office was a celebration of all the things that Mumbai stands for. Drawn by one of our in-house illustrators, this graphic was installed in a 60 feet long wall. Aamir Khan from Ghajini, Sachin Tendulkar, Madhuri Dixit jostled for space with the dabbawala, the kaali-peeli and the dancers, and celebrated the renowned Mumbai spirit.
Our journey with EY has been over 7 years and ongoing. Each office has resulted in creating value for the stakeholders that occupy it.