This office for EY Mumbai made a statement for the Big 4 giant
EY Mumbai is one of the most prominent offices of EY that is frequented by the bigwigs in Mumbai. This office was one of our first experience designs for EY and set the tone for the next 10 offices that we did for them.
Challenge

EY is one of the world’s largest consulting companies with a strong brand language. How does one extend that language and yet bring a personalisation to the function of the space. The EY Mumbai office in the plush Ruby Towers building gets several high profile visitors.

Consulting Rezonant Design EY Mumbai Challenge 02
Consulting_Rezonant_Design_EY_Mumbai_Challenge_03_Mob_View
Consulting Rezonant Design EY Mumbai Challenge 04

Strategy

Wayfinding led the way in creation of graphics. Employees would be able to use the graphics as a reference marker through the building.

Consulting Rezonant Design EY Mumbai Strategy 01
Consulting_Rezonant_Design_EY_Mumbai_Strategy_02

Design

We began with EY’s global guidelines and added several assets customised to India – doodles, signage systems and wall graphics. Apart from this, we helped create several asset classes such as Meeting room naming, Glass graphics, Partner room graphics, History Wall, People Wall and Values Wall. The cafeteria received a special doodle treatment. The design cues extended to other offices in India.

Consulting Rezonant Design EY Mumbai Design 01

Heritage destinations in EY Mumbai

Consulting Rezonant Design EY Mumbai Design 02

Glass graphics - Partner cabins

Consulting Rezonant Design EY Mumbai Design 03

Wall graphics

Consulting Rezonant Design EY Mumbai Design 06
Consulting Rezonant Design EY Mumbai Design 05
Consulting Rezonant Design EY Mumbai Design 04
Consulting Rezonant Design EY Mumbai Design 07
Consulting Rezonant Design EY Mumbai Design 17
Consulting Rezonant Design EY Mumbai Design 16
Consulting Rezonant Design EY Mumbai Design 15

Signage

Consulting EY Aerocity Design 08
Consulting Rezonant Design EY Mumbai Design 08
Consulting Rezonant Design EY Mumbai Design 09
Consulting Rezonant Design EY Mumbai Design 10

Cafeteria

Consulting Rezonant Design EY Mumbai Design 11

This cafeteria in the office was a celebration of all the things that Mumbai stands for. Drawn by one of our in-house illustrators, this graphic was installed in a 60 feet long wall. Aamir Khan from Ghajini, Sachin Tendulkar, Madhuri Dixit jostled for space with the dabbawala, the kaali-peeli and the dancers, and celebrated the renowned Mumbai spirit.

Consulting EY Mumbai Design 12Rezonant Design
Consulting Rezonant Design EY Mumbai Design 13
Consulting Rezonant Design EY Mumbai Design 14

Outcome

Our journey with EY has been over 7 years and ongoing. Each office has resulted in creating value for the stakeholders that occupy it.

Consulting Rezonant Design EY Mumbai Impact 01
Consulting Rezonant Design EY Mumbai Impact 02
Consulting Rezonant Design EY Mumbai Impact 03
Consulting Rezonant Design EY Mumbai Impact 04
Consulting Rezonant Design EY Mumbai Impact 05
Consulting Rezonant Design EY Mumbai Impact 06

Credits