ITC is one of India’s foremost private sector companies with a market capitalisation of nearly US$ 50 billion. When we got an opportunity to create a unique wayfinding experience for their employee residential campus in Guntur, we were excited.
Challenge

Graphics and wayfinding
for a massive residential complex built for the employess working in the new iABD facility in Guntur

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Strategy

To use the residential complex
space as a canvas to showcase different flavours of Andhra
Pradesh. To inform and inspire.

Moodboard for the theme. Images taken from Google.
ITC_Rezonant_Design_Residential_Signage_Strategy_mobile image
Moodboard for the theme. Images taken from Google.

Design

Illustrations created based on 5 different flavours of Andhra Pradesh. Inspiration drawn from different folk arts. A unique signage scheme which uses the above illustrations and which blends in with the campus space. Concrete murals made from the illustrations in collaboration with local artist.

Illustration for cusine of Andhra Pradesh
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Illustration for cusine of Andhra Pradesh

The illustrations

Development from sketch to final illustration for Art and Craft of Andhra Pradesh
Illustration for nature of Andhra Pradesh
Illustration for sports of Andhra Pradesh

This section talks a bit about the illustrations and what elements are shown in the various illustrations.

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Illustration for heritage of Andhra Pradesh

Translating illustrations into signage

Internal and external signages designs
Internal and external signages designs

This section will talk about how we translate the illustrations into signage. Used wood + etching in the signage scheme keeping in mind the campus space and the materials used.


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Samples of rubberwood with etched illustrations

Collaborating with local artists

Concrete mural of the heritage of Andhra Pradesh
Devi Prasad with his mural crew

It was exciting to work with local artists
and see the illustrations come alive in the  form of a concrete mural”

This section talks about how we collaborated with local artists in Guntur to get the illustrations made in concrete murals. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

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Mural artists working at site
Mural artists working at site

Impact

A lively campus space which
informs and inspires the residents

Room marker signage

Credits