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Office graphics for Google, the world’s #1 innovative company
Rezonant designed and detailed the office graphics of Google India for their Mumbai office. This project’s theme took Googlers on a wild journey around the world.
Challenge
The world’s biggest tech company is also among the most creative. So creating office graphics for Google India was a daunting challenge. Making Googlers happy is always a tall order. This office housed some of the best sales professionals for Google. How do we engage them?
Strategy
Take Googlers on a trip around the world. Show different getaways around the world in fun methods. The office graphics for Google in India showed Googlers places they hadn’t seen before, other than on Google Earth.
Design
Meeting rooms Reception areas Installations Huddle Rooms Phone Booths Signage and Wayfinding Digital installations
Reception areas
Office graphics for Google : Meeting rooms
Each meeting room has been styled according to the tourist getaway it was named after. Googlers were taken on a trip to places in Rajasthan, Greece and South-east Asia. Installations, props and custom graphics built the ambience in these rooms. Patterns printed on acoustic panels provided graphic backdrops for calls.
“We wanted to showcase the power of Google Maps in a subtle yet atmospheric manner – MP Hariharan”
Installations
Google is very very creative as a company. They push the barriers of design. One of their legendary creative assets is the Google doodle. We created art and installations inspired by the Google Doodle.
In this installation below, the graphics were custom created using quilling. Rezonant designed the illustrations and got the execution partner to create these within Acrylic text boxes.
Huddle Rooms
These huddle rooms are informal meeting rooms. They had to help people relax and get into discussions. As part of the office graphics for Google, one of the key areas was to take a closer look inside the huddle rooms. Each room was named after a vacation getaway destination.
“Google is big on collaboration and we at Rezonant had to recognise this unique culture of this very unique company. To help channelise this collaboration culture, we added a few artefacts in the design scheme.”
Phone Booths
Hand-painted street art
In refuge areas, there were huge swathes of walls. These got the street art style treatment. Custom illustrations were created, which were meticulously hand-painted on the walls by local artist talents. Read about how Rezonant engaged local talent for another project for ITC.
Signage and Wayfinding
Digital installations
Outcome
This office was well received by the Googler community in India and particularly Mumbai.
