An unforgettable real estate launch of a novel ‘senior living’ project
Real Estate Rezonant Design Primus Launch
A real estate launch with style, scale and most importantly, humour!
Challenge

To launch Primus, a senior living-focused offering that combines real estate and hospitality, without attaching the stigma of old age homes.

Real Estate Rezonant Design Primus Launch Challenge 01
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Research

Extensive interviews with seniors and other operations people, to understand the TA. Understand Primus, the features, the homes, the facilities and the people.

Real Estate Rezonant Design Primus Launch Research 01
design agencies in Bangalore
Real Estate Rezonant Design Primus Launch Research 04
Real Estate Rezonant Design Primus Launch Research 03

Design

1. Positioning the TA as ‘Super at Sixty’

2. Photography
3. Illustrations
4. Cartoons that bring humour to the positioning
5. Advertising across media
6. Extension to digital media

design agencies in Bangalore

Positioning the TA as 'Super at Sixty'

design agencies in Bangalore
design agencies in Bangalore
design agencies in Bangalore
design agencies in Bangalore
design agencies in Bangalore
design agencies in Bangalore
design agencies in Bangalore

“In India’s cluttered real estate market it is becoming increasingly difficult to stand out”

design agencies in Bangalore
design agencies in Bangalore
design agencies in Bangalore
design agencies in Bangalore

A detailed real estate launch like Mantri Primus needed real and unique photography

branding companies in India
design agencies in Bangalore
design and branding agency
design and branding agency
design and branding agency
design and branding agency
design agencies in Bangalore
design and branding agency
design agencies in Bangalore

Impact

The campaign generated awareness and leads. The TA remembered the campaign creatives.

 

Check out Mantri Primus and its offering here

 

Check out the brochure we created for Primus here

design and branding agency

The campaign generated awareness and leads. The TA remembered the campaign creatives.

A real estate launch with cartoons, comics and humour is not very common so the buzz generated was also high!