An unforgettable real estate launch of a novel ‘senior living’ project
Real Estate Rezonant Design Primus Launch
A real estate launch with style, scale and most importantly, humour!
Challenge

To launch Primus, a senior living-focused offering that combines real estate and hospitality, without attaching the stigma of old age homes

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Research

Extensive interviews with seniors and other opersations people, to understand the TA 

Understand Primus, the features, the homes, the facilties and the people 

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Design

Positioning the TA as ‘Super at Sixty’
Photography
Illustrations
Cartoons that bring humour to the positioning
Advertising across media
Extension to digital media

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Positioning the TA as 'Super at Sixty'

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“In India’s cluttered real estate market it is becoming increasingly difficult to stand out”

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A detailed real estate launch like Mantri Primus needed real and unique photography

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Impact

The campaign generated awareness and leads
The TA remembered the campaign creatives

The campaign generated awareness and leads

The TA remembered the campaign creatives

A real estate launch with cartoons, comics and humour is not very common so the buzz generated was also high! 


Check out Mantri Primus and its offering here 

Check out the brochure we created for Primus here

Credits