An unforgettable real estate launch of a novel ‘senior living’ project
Real Estate Rezonant Design Primus Launch
A real estate launch with style, scale and most importantly, humour!
Challenge

To launch Primus, a senior living-focused offering that combines real estate and hospitality, without attaching the stigma of old age homes.

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Research

Extensive interviews with seniors and other operations people, to understand the TA. Understand Primus, the features, the homes, the facilities and the people.

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Design

1. Positioning the TA as ‘Super at Sixty’

2. Photography
3. Illustrations
4. Cartoons that bring humour to the positioning
5. Advertising across media
6. Extension to digital media

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Positioning the TA as 'Super at Sixty'

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“In India’s cluttered real estate market it is becoming increasingly difficult to stand out”

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A detailed real estate launch like Mantri Primus needed real and unique photography

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Impact

The campaign generated awareness and leads. The TA remembered the campaign creatives.

 

Check out Mantri Primus and its offering here

 

Check out the brochure we created for Primus here

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The campaign generated awareness and leads. The TA remembered the campaign creatives.

A real estate launch with cartoons, comics and humour is not very common so the buzz generated was also high!