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Challenge
This pub was located within a mall. The experience would drive repeat footfall and awareness.
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Strategy
Use an eclectic mix of Bohemian Irish art to build the experience.
Design
Illustrations based on Ireland
Typography posters
Postage stamp-styled posters
Tattoo styled posters
Wacky signage
Illustrations based on Ireland
Typography posters
Outcome
The pub launched with a big bang and became one of the most successful pubs on MG Road, Bangalore.
