Challenge

SOBHA Dream Gardens is a collection of  gorgeous zen-themed homes located in North Bangalore. The location is an upcoming hotspot and as usual SOBHA had thought of everything in these homes. We had to showcase the home experience to the customers.

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Research

We used our research backbone – the material from our relationship with SOBHA over the last decade – to form the basis of the experience design. We benchmarked similar projects in the area and profiled the target audience.

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Design

The design process for the experience centre for SOBHA Dream Gardens included CX Design, communications strategy, demo experience design, exhibition design, wayfinding and signage,  internal Environmental Graphics, 3D installations and interactive elements that helped people fully understand the homes.

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A history wall for SOBHA Dream Gardens

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History wall in 3D elements
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SOBHA's rich history...
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Sales rooms posters
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...being shown visually

Shadow signage in SOBHA Dream Gardens

The highlight of this centre at SOBHA Dream Gardens is the use of light and shadow to define the graphics experience. The key wall in light and shadow took over 6 on-site trials in different text templates to get the desired effect. We used special high-power focus lights to create sharp and deep shadows. The text templates were in different sizes in order to ensure that the shadows were of the same height.

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Using light and shadows
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Shadow-based signage
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Planning the lighting
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Wall posters
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Graphics from shadows
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The entrance design
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Testimonials
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Values in niches
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Textured walls
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Plants demo
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Wooden hues
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A close up of the shadow wall

Outcome

A successful centre that helps in building customer engagement

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Credits