A magazine brochure for a luxurious real estate project
Real Estate Rezonant Design Sobha Lake Gardens
SOBHA’s Lake Gardens was located near a pristine lake. A magazine brochure became the perfect method to narrate the future lifestyle by the lake.
Challenge

This was a unique project located near a 114 acre lake, which was necessarily not a selling point. The challenge was to communicate all the ‘why buy’ features of the project.

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Strategy

We extended the strategy of the magazine brochure into this engagement. This brochure helped build a visual narrative about the lifestyle and talked about key ‘why buys’ like the avian population around the lake, plenty of views and great location.

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Design

The concept of the magazine brochure had already been widely accepted in an earlier project for SOBHA, Marina One. In this design, we worked with team SOBHA to build customised content and visuals suited to this project.

magazine brochure
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The magazine brochure began with an article
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Showcasing real features

The magazine brochure looked like a lifestyle magazine

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Sections to showcase design
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Real photoshoots in other projects showcased features
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Enhancement of project plans

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Making plans user-friendly
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Photography

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Actual photograph at a SOBHA project
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Actual photograph at a SOBHA project
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Photoshopped with the lake
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Actual photograph at a SOBHA project
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Actual photograph at a SOBHA project
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Safety features
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Basements with extra
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Actual photograph at a SOBHA project
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Actual photograph at a SOBHA project

Outcome

This brochure helped generate leads and sales. Digital versions of this brochure were first used to get customers to visit the experience centre, where they would be provided a detailed pitch.

Real Estate Rezonant Design Sobha Lake Gardens Outcome 01

What’s a magazine brochure?

Simply put, it is a brochure that gets re-styled like a magazine. That means content, visuals and photography assume avatars of those seen in magazines. 

These brochures offer good engagement value to consumers who wish to be taken on a visual journey with journalistic content. For these brochures to work, content is key – minimal, illustrated with captioned photos where possible.

Credits