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Campus graphics for this huge 0.5 million SFT GCC for Cisco
Cisco has one of the biggest Global Capability Centres in India. This building is part of the almost 5 million SFT campus in Bengaluru. Rezonant helped Cisco develop a strategy for scalable graphics and signage.
Challenge
In Cisco’s sprawling Bengaluru GCC, called the Globalization Centre East, there are 8 buildings in all. This building, B17 was one of the largest and had to make a statement in terms of employee, visitor and client experience.
Research
We further built on the strategy developed earlier for the larger GCC campus graphics and signage strategy for Cisco. A 3-month long exercise in collaboration with the global brand team members helped ensure that all graphics and signages were in sync with global brand guidelines. We also worked closely with RSP Design Consultants to ensure that the brand graphics blended into the interior scheme.
Design
This building had some unusual new features – large collaboration zones known as creativity zones, a massive new cafeteria, dedicated floor for games and leisure and a large auditorium.
“Each creativity zone in this GCC was designed to enhance innovation and new product thinking.”
Warli art
Graphics with photography were used in this GCC
Graphics with street food photography
Illustration frame art
Graffiti art
Impact
The new collaboration areas were widely accepted by users, visitors and clients. The graphics and signage further helped in bringing consistency in the schemes in India.
